ADVERTISING
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Brightree
I wrote this advertisement for a product launch, which won an industry award for new product of the year. Customers were concerned that their senior patients weren’t savvy enough to use the technology, but I uncovered a stat that showed they’d already adopted it.
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Brightree
In the banner ad for the brand campaign, I highlighted how employee experience in the customer's/prospect's business can help take them from zero to 100.
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Brightree
The landing page for the “I’m already onboard” ad positions the new capabilities as something patients expect, and employees need.
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no5
Brightree
This ad is part of a "We've been there, too" brand awareness campaign that features employees who have experience working in the same roles as customers/prospects and bring that perspective to the software solutions.
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Brightree
Resupply can be a staff-intensive process, so this ad was built around the concept that the right technology can help them lighten their load.
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Brightree
The landing page for the brand campaign shares more about how the employee has walked in their shoes, so he's fluent in all of their workflows that he's now helping to build as their vendor. The page also drives the audience to watch a video to hear more from employee experts.